A Case Study on Animal Testing Essay

Imagine a world where humans are taken to laboratories and tested on in a callous manner. A world where people are injected with harsh drugs and chemicals that physically and mentally harm their bodies and their life. If this scenario does not sound acceptable to act upon humans, then it surely cannot be right for animals. Right now in the world thousands of animals are experiencing this, and it most defiantly is not fair. Animal testing should be stopped because it is not only cruel, but unnecessary since there are alternative testing methods and animal rights. See more: Examples of satire in adventures of huckfinn essay The statistics of animal testing reflect the cruel and inhumane behavior that it exercises. Tests sometimes require thousands of animals and can last for one month or even an animal’s entire life. (Watson, 2009, Animal Testing p.32) The tests affect the animals in a brutal, harsh manner that could result in death. In fact 50% of all animals that are tested on end up dying. (â€Å"Pros and Cons of Animal Testing† 2013, para. 2) America is one of the countries that tests on animals most commonly. Government facilities in America that subject to animal testing are the Environmental Protection Agency, Food and Drug Administration, the Department of Transportation, National Toxicology Program, and the Department of Agriculture. But surprisingly these tests aren’t required by law in America. (Peta, â€Å"Animal Testing 101†, para. 3) Over 100 million animals suffer each year and $1 million is spent on experiments and equipment for testing. Animal testing uses 40 % of all research funding from the U.S. National Institute of Health. (Watson, 2009, Animal Testing p.9) It is necessary that the statistics of animal testing are revealed to those who have been misinformed or undereducated of the issue. The despicable methods of testing that are used presently have shown to be brutal and potent. The experiments involve the usage of rats, birds, guinea  pigs, cats, monkeys, goats, rabbits, fish, mice, and dogs. (â€Å"Vivisection†, 6th ed., p.1, 2013) The experiments are mainly for the purpose of cosmetics, medicine, household cleaners. A lethal poisoning test invented around the time of World War I—in which animals are force-fed increasing doses of a chemical until they die–is still the single most common animal test in use today. Examples of the drugs and chemicals that are used on the creatures are penicillin, morphine, and aspirin- all of which have the potential to kill the animals. The animals are burned, shocked, isolated, forcibly restrained, addicted to drugs, and receive brain damage. (Edwards, 2011, â€Å"Animal Testing†) The methods of testing are dermal penetration, eye irritancy, carcinogenicity. acute toxicity, reproductive and DEV toxicity, neurotoxity, skin corrosivity/irritation, ecotoxicity, and pyrogeniaty. (â€Å"Vivisection†, 6th ed., p.1, 2013) Also, the conditions in the laboratories are unsanitary and horrible for living. The animals are deprived of food and water, their waste is not kept after, and they are closely packed in small cages regardless of their state of health. The worst part is that the animals are given no pain killers of put under anesthesia, therefore they are forced to suffer for countless hours. This way of so-called â€Å"science† is extremely atrocious to the lives of animals, and needs to be stopped for good. The methods of animal testing that are generally used in America are unnecessary since there are alternative methods of testing. Richard Klausner, former head of the National Cancer Institute, once said, â€Å" We have cured mice of cancer for decades and it simply didn’t work in humans† (â€Å"Pros and Cons of Animal Testing† 2013, para. 5) Basically what Klausner is saying is that it is hard to fix humane issues by testing on animals. The results will usually come out as inaccurate or unreliable. The differences between a human body and an animal body are very distinct. There are animatic, metabolic, and cellular difference between the two. There are endless alternative options to replace the merciless environment of regular animal testing. Scientists can study cell cultures by using computer modeling, create artificial human skin, use â€Å"Vitro† testing, and even test on human volunteers! These new methods harm no living creatures and are becoming inc reasingly popular. (Peta, â€Å"Animal Testing 101†, para. 6) For example, the makers of botox have begun to run tests on cells in a lab dish instead of on live animals. Also, it was found that sunscreen can be tested on humans and brings results that are accurate 93% of the time. It is time to turn animal testing into a relic of the past, because better methods exist that are efficient. Lastly, animals deserve to live their lives free from suffering and exploitation. Animals’ rights are just as equal to the rights that humans possess. All animals have the ability to suffer in the same way and to the same degree that humans do. They feel pain, pleasure, fear, frustration, loneliness, and motherly love. Animals also show loyalty, and communicate with each other. (â€Å"Animal Rights Movement† 2001, Animal Rights section) Supporters of animal rights believe that animals have an inherent worth—a value completely separate from their usefulness to humans. Animals do not have a voice, so therefore, humans are their voice. Most animal rights activists stick to the idea that animals should be free to do as they please, which is not a hard task to accomplish. It is very easy to leave animals where they belong, and let them live their life naturally and without human interference. Animals should be as free as people to roam about and do their animal things unmolested and restrained by humans. So that is exactly what needs to be done. Humans need to understand that animals should have basic rights; the right to not be tortured, neglected or killed needlessly. Overall, animal testing can be described as plainly wrong. Animal testing should be stopped because it is not only cruel, but unnecessary since there are other testing options and animals have rights. Animals rarely serve as good models for the human body therefore animal experimenters are simply wasting the innocent lives of animals. The animals undergo poisoning, shocking, burning, and even death. These methods can be avoided because there are alternative options, so animal testing can be deemed as unneeded and inefficient. In conclusion, animal testing should be eliminated because it violates animals’ rights, it causes pain and suffering to the experimental animals, and other means of testing product toxicity are available.

The Expansion of the Right to Vote throughout History

Throughout history, the right to vote has expanded and expanded. There are several examples of this in history, such as African Americans and women earning the right to suffrage. All of these movements stem down to the formation of the National Republicans, or Democrats. During Andrew Jackson’s presidency, this party made it possible for even the poorest man to gain the right to vote. However, this movement was the subject of much controversy, as many doubted the abilities of the â€Å"common man†.One side in this argument was the supporters of the Democrats. They argued that ownership of property should not determine the right to vote. In document one of the DBQ paper, Nathan Sanford, who supported Jackson, argued that not ownership of property, but a man’s morality, should give him the right to vote. A different perspective, but the same basic agreement, is that of a French nobleman named Alexis de Tocqueville. He stated that the heads of government were often completely talentless, and seemed to end up in their positions from wealthiness alone.These supporters definitely had their reasons to be for this movement, but there were many who had reasons to oppose it. In her cynical and brutally honest book â€Å"Domestic Manners of the Americans†, Frances Trollope recalls the election of 1828. She states that most people were overlooking that he was â€Å"in every way calculated to do honour to the office† and simply opposing him because Jackson represented a less wealthy, more realistic portion of America. She even went as far to say that Jackson won the election of 1828 solely for that reason.James Kent of New York stated that the property requirement was simply the price to pay for the privilege of voting. He called the poor lazy, and stated that the movement was just a way for the poor to â€Å"share the plunder of the rich†. Both sides definitely had their reasons, as these opinions show. As for my opinion, I definit ely support the movement. As for the supporters, I find next to no valid arguments against them other than â€Å"everyone’s poor for a reason†.And as I may agree with that statement to a certain extent, it does not validate the ignorant generalizations made by James Kent, calling the poor lazy and greedy (from what I’ve seen, it seems to be the other way around). As for Trollope, while it may be true that the reasons for Jackson’s support were unjust, it seems to happen on the wealthy party’s side just about as much as vice versa. However, as it has become clear by giving suffrage to blacks, women, and 18, 19, and 20 year olds, this movement still continues today, and isn’t ending anytime soon. The Expansion of the Right to Vote throughout History Throughout history, the right to vote has expanded and expanded. There are several examples of this in history, such as African Americans and women earning the right to suffrage. All of these movements stem down to the formation of the National Republicans, or Democrats. During Andrew Jackson’s presidency, this party made it possible for even the poorest man to gain the right to vote. However, this movement was the subject of much controversy, as many doubted the abilities of the â€Å"common man†.One side in this argument was the supporters of the Democrats. They argued that ownership of property should not determine the right to vote. In document one of the DBQ paper, Nathan Sanford, who supported Jackson, argued that not ownership of property, but a man’s morality, should give him the right to vote. A different perspective, but the same basic agreement, is that of a French nobleman named Alexis de Tocqueville. He stated that the heads of government were often completely talentless, and seemed to end up in their positions from wealthiness alone.These supporters definitely had their reasons to be for this movement, but there were many who had reasons to oppose it. In her cynical and brutally honest book â€Å"Domestic Manners of the Americans†, Frances Trollope recalls the election of 1828. She states that most people were overlooking that he was â€Å"in every way calculated to do honour to the office† and simply opposing him because Jackson represented a less wealthy, more realistic portion of America. She even went as far to say that Jackson won the election of 1828 solely for that reason.James Kent of New York stated that the property requirement was simply the price to pay for the privilege of voting. He called the poor lazy, and stated that the movement was just a way for the poor to â€Å"share the plunder of the rich†. Both sides definitely had their reasons, as these opinions show. As for my opinion, I definit ely support the movement. As for the supporters, I find next to no valid arguments against them other than â€Å"everyone’s poor for a reason†.And as I may agree with that statement to a certain extent, it does not validate the ignorant generalizations made by James Kent, calling the poor lazy and greedy (from what I’ve seen, it seems to be the other way around). As for Trollope, while it may be true that the reasons for Jackson’s support were unjust, it seems to happen on the wealthy party’s side just about as much as vice versa. However, as it has become clear by giving suffrage to blacks, women, and 18, 19, and 20 year olds, this movement still continues today, and isn’t ending anytime soon.

Rule-Making Process Research Paper Example | Topics and Well Written Essays - 1000 words

Rule-Making Process - Research Paper Example The business rulemaking process promotes business effectiveness as well as efficiency. It also aims at promoting innovation, flexibility and technology integration. This is the reason why the public has to strain for the attainment of process objectives as it improves processes which include a process to define, improve and measure the optimization of rulemaking. The above study analyses how the stages involved in the rule-making process are able to afford clientele groups with opportunities to influence the process in their favor. In public administration, the rule-making process involves the executive and independent agencies that create regulations. The legislatures first formulate policy mandates and agencies follow creating detailed regulations. Rule-making process is the means where government regulations are created which include policies on environmental protection, workplace safety, and food safety. To achieve the rule-making process, it is necessary to have a direction on w hich to follow. The first stage includes the design stage. Having a good design which involves legislation is important as it reduced the number of problems that may occur in case the state wants to improve the process in future. This stage involves passing a law and creating a new administrative agency. It also aims at ensuring that the right design is implemented which include determining the process to be improved, forming the management team to work on the process, defining effective roles and responsibilities of every team member and finally identifying the objectives, goals and the expectations of every clientele group involved. The second stage is the releasing of advance notice of the proposed process. This makes it easy in defining the right rules to be implemented to the public. This involves publishing of the initial analysis of the matter for the public to input major issues. Any information regarding the proposed rule is provided to the public and they are advised to re view for any change. The third stage is where the agency publishes the proposed rule by use of the regulatory language in the Federal Register.

The Use of the Culture in the Expression of Customs of a Society Essay - 7

The Use of the Culture in the Expression of Customs of a Society - Essay Example I have come to know that the change in one walk of life makes an impact on all the other paths at the same time (West). Furthermore, the mythical characterization of the role models also changed as democracy was put into practice. As a matter of fact, the change in the lifestyle can easily be noted in the time of Hellenistic Greek. When I undertook comparison, I marked that different areas of the Greek culture allow understanding that literature was contributed with the newer subjects because every other field of interest was also changing. Through the above comparison of the analysis of the two eras and areas of culture, it came to my knowledge that each area was affected largely by the political changes and the way policy took place. The lifestyle of the Greeks was marginally changed as the democracy was put into practice. As a matter of fact, the change in the lifestyle can easily be noted in the time of Hellenistic Greek. When I undertook comparison, I marked that different areas of the Greek culture allow understanding that literature was contributed with the newer subjects because every other field of interest was also changing.

BUSINESS DATA ANALYSIS Essay Example | Topics and Well Written Essays - 2750 words

BUSINESS DATA ANALYSIS - Essay Example R., Sweeney, D. J. & Williams, T. A. (2008). Essentials of Modern Business Statistics (4th Edition). Ohio: South-Western Cengage. 19 Abstract The present paper discusses the way that HH Industries had been running their business over a year. It attempts to assess their trends in customer sales and orders received in addition to the way that their machines are functioning. The industry consists of three profit centers based in Florida, Arizona and Pennsylvania whose operations are being examined separately. Introduction The situation prevailing over HH Industries is examined in the present case. It tries to assess the summary statistics for variables such as customer purchases and sizes of order for all three component profit centers as well as the entire company. This is the way through which it attempts to examine the trends that the company is taking over time. Methods In order to attain the objectives of the paper, central tendency methods and probability distributions have been u sed with the help of MS-Excel. Results, Conclusions and Recommendations Answer to Question 1 a) The relative frequency distributions and histograms for the company’s daily average order size in the first and second quarters have been presented underneath – For Quarter 1 For Quarter 2 Histogram representing of the company’s daily average order size for Quarter 1 Histogram representing of the company’s daily average order size for Quarter 2 b) The following charts display the histograms representing daily total orders of the company, for each quarter. Frequency of the company’s daily orders around the 3rd quarter of 1990 Frequency of the company’s daily orders around the 4th quarter of 1990 Frequency of the company’s daily orders around the 1st quarter of 1991 Frequency of the company’s daily orders around the 2nd quarter of 1991 c) Each quarter is found to be displaying almost equivalent trends in terms of daily orders received by the company. During the 3rd quarter of 1990, the company’s daily orders had been quite high and uniformly distributed. This implies that the proximity in the location of mean, median and mode in this case. However, this uniformity is visible more for the lower amounts of orders in contrast to that of the 1st quarter of 1991 which shows uniformity for the higher orders. On the other hand, this consistency cannot be noted in the 4th quarter of 1990. The 2nd quarter of 1991 on the other hand displays a consistency in the number of orders received throughout the period. A possible conclusion which could be drawn from the above statements is that the people are instigated to purchase more frequently over the years gradually as the company attains more and more popularity with them. It might also be possible that the customers to the company have realized the higher expenditure involved in storing inventories which is why they have shifted towards making smaller purchases freque ntly. Answer to Question 2 a) The central tendency measures computed for the quarterly data on number of orders and average order size have been presented in the following table – Central Tendency Measures Quarter 3 of 1990 Quarter 4 of 1990 Quarter 1 of 1991 Quarter 2 of 1991 Daily orders Average order size Daily orders Aver

Bizland ,inc Case Study Example | Topics and Well Written Essays - 500 words

Bizland ,inc - Case Study Example The company is evolving as the firm has added other products to its offering including marketing advice to small businesses, payroll and telephone services. II. Had they compiled an exhaustive list of criteria for their â€Å"must haves†? Had some important qualities been omitted? Were all of the items really necessary? If he and John did make changes, how would the four candidates measure up to the revised list? The firm formulated an exhaustive list of thing they were looking for in the CEO they seek to run the firm. Upon further review of their list I believe Ravi and his management team included a lot of important items needed to perform the job well. Despite their efforts there were some critical things that were left out. First the company did not include having excellent interpersonal and communication skills as part of the list. A CEO is the highest position in a company and this person must interact with a variety of people including employees, shareholders, board of directors, suppliers, and governmental agents. Another flaw in the list is that it did not include the requirement of being an expert negotiator. The CEO during a fiscal year faces numerous business opportunities in various facets of his job in which negotiation skills are vital to the success of the missions. III. Did the four candidates offer any real possibilities? Should they invite any of them for an interview with the entire Board of Directors? Or, even though it would further elongate the process, should Ravi and John begin considering other candidates not previously screened or interviewed? I think that the four candidates have real possibilities. All candidates hold MBA degrees and have over 10 years experience working in the business industry in various positions of importance. I do not think that it is required for the board to invite any more candidates because they already have some excellent

Roe v wade Research Paper Example | Topics and Well Written Essays - 1000 words

Roe v wade - Research Paper Example Conversely, proposition for abortion is most intense in New England. One case in the US attributed to greatly influence abortion was the Roe v. Wade 1973. In this case, the US Supreme Court overruled the trimester framework argument and promoted abortion as a fundamental right. In Roe v. Wade (1973)2 case, the Supreme Court’s decision disallowed numerous states and federal restrictions on abortion and declared it as a fundamental right. The court ruled that abortion should not be allowed in all states where the fetus had the potential to survive outside the mother’s uterus. Consequently, the Supreme Court required that no state denies abortion for women in their first trimester, while abortion was only allowed on grounds of medical conditions during the second and third trimester3. Additionally, only the grounds of protecting the life of the fetus were acceptable for abortion in the third trimester. Upon the Supreme Court’s decision at Roe’s time, numerous states passed severe restrictions on any abortion practices as pro-lifers increasingly contended that life began at conception, thus making abortion unethical murder of acquitted humans. Additionally, other states passed laws that imposed hurdles on all women seeking abortion in defiance with the Roe decision. Defiance of Roe also saw the enactment of the federal Unborn Victims of Violence Act4 by the US government to protect the unborn fetus from being killed and assaulted. According to the US federal constitution, the protection of the unborn resulted in punishment for those intentionally attempting or committing murder of the unborn. A child is also declared as a full member of the Homo sapiens species for being a child in the uterus. Through the promotion of abortion, human life is deemed to be disposable on the basis of the mother’s fundamental rights. Kovnvitz5 reveals that rationally, human life has nothing known as

Ethos, Logos, Pathos Assignment Example | Topics and Well Written Essays - 250 words

Ethos, Logos, Pathos - Assignment Example In his speech â€Å"I have a dream†, he stated firmly that all men were created equal despite other social constructions such as race or color. He swayed and captured his followers by using three devices which include ethos, logos and pathos (Braet, 1992). He represented the ethos quite well in his speech which was his credibility in the speech. Being an African-American, he and other Negroes could undergo various discriminations. He stood firm to change people’s views by giving real examples for the people to judge their conditions of sufferings. Braet (1992) asserts that the rhetorical device of logos which refers to reasoning is another style King made excellent use of. In his speech he narrated the history of America and then used this to explain the reason why he gathered people for the speech I have a dream that day as Braet (1992) puts it. By saying that the time to open the door of opportunity to all God’s children, King uses the style of reason to make a promise that all men black or white is guaranteed the right to life, liberty and happiness. Eventually, was the usage of pathos style which is the heart and emotion of the protest in martin’s speech. King used to go to his audience on the same level as they were on and spoke both his heart and that one of the audience (Braet, 1992). The use of emotion was demonstrated when he spoke of freedom, justice and liberty and the level of his voice and gestures would emphasize this

Relationship between Different Components of an Airport Research Paper

Relationship between Different Components of an Airport - Research Paper Example Landside portion; this portion consists of the arrival and departure enclosures, passenger handling area, baggage handling area, cargo handling, and processing area, retail, and catering area.  Landside portion; this portion consists of the arrival and departure enclosures, passenger handling area, baggage handling area, cargo handling, and processing area, retail, and catering area.  Airside portion; this portion consists of the runway, taxiway and the area where the aircraft stands before and after takeoff and landing respectively.  The above figure shows that an ideal airport should be having one side for its ‘departure’ functions while the other side is kept for ‘arrival’ functions. Both of these converge into the front or the urban access portion for seamless integration.  Suppose at present the airport handles 2.5 million passengers and it is being estimated that by 2016 it would have to handle 5 million passengers annually. The airport would h ave to go for expansion in the context of runways, terminals, taxiways, and allied services. The airport is important for the adjoining area from the perspective of economy, business, tourism, and social development.  Ã¢â‚¬ ¢ Points of consideration: Land issues: The existing airport when going for expansion would require a huge amount of land. There could be scientific, social, environmental as well as political issues in the context of acquiring land, which have to be taken into account. Runway-taxiway: Runways and taxiways should ideally run parallel. The dimensions of the former would depend on the number, size, and type of aircraft being handled.   The size and dimensions of taxiways would depend on the number of passengers being handled and the probable increase in the number in the future.

The HTML page Essay Example for Free

The HTML page Essay HTML which stands for Hyper Text Markup Language is a scripting language which is primarily used for building web pages (W3C. org, 2007). The language is an interpreted language and used extensively to build a standard website. The web pages are linked together using the features of the HTML alone where it creates hyperlinks to join pages. All these combined web pages are hosted to the internet and is registered under a domain that facilitates it to have an Internet Protocol address to access it over the internet domain. The HTML can be explained as follows: †¢ Hyper Text – It usually implies several variants of text that can be used for displaying information over the web page to the internet users. It can also embed objects like pictures, static and moving graphics and video in the web pages using the options available for its representation. †¢ Markup Language – It is called so as it belongs to the family of markup languages which puts or assigns tags to the text so that their representation is enhanced (W3Schools.com, 2007). For example, representing text in paragraphs, tables and others. Internet browsers use the HTML in a very unique manner. The process is as follows: †¢ To generate a web page, a request for the page requires to be made. The IP address or the domain name is typed in the address bar and pressed enter. †¢ The request now travels across the network and hits the nearest DNS (Domain naming service) server where the domain name is resolved. †¢ The web page request is done at this moment. †¢ The HTML page once fetched is interpreted by the browser and displayed in the browser using the tags specified. †¢ The page layout is according to the instructions in the HTML source. Internet browsers provide an excellent facility to interpret the HTML page with the specified instructions. References W3Schools. com (2007). Retrieved 10, November 2007 from http://www. w3schools. com/html/html_intro. asp. W3C. org (2007). Retrieved 10, November 2007 from http://www.w3.org/TR/REC-html40/

Example Of Company In Malaysia English Language Essay

Example Of Company In Malaysia English Language Essay There are several examples of company in Malaysia using different types of interview method such as partner interview, competency based interview, selection interview, and technical interview. Partner interview focus on more discussion than formal competency based interview .Normally, senior manager would ask the candidates to describe how they will act if given a particular situation. For instance, a question from PricewaterhouseCoopers Company in Malaysia (PwC) for the candidates, asking that if you were senior partner at PwC, what would keep you up at night? Besides that, partner interview also focuses on commitment to career and commercial awareness competencies in PwC. Commitment to career is a capability should enable candidates to illustrate in job interviews. Interviewers will always try to investigate how much the candidates know about their organization. For example, the position they apply for, the industry they will work in and what they will be doing if they are employed. Hence, commitment to a career is a highly valued capability to employers because they can determine whether a candidate is a good investment. Furthermore, commercial awareness is the competen cy to observe the scenario from a commercial or business perspective. It follows what makes a business successful by the purchasing and trading of goods and services and the factors that affect success. In addition, the interview in PwC will also have a competency based interview conducted by their Manager from the line or service Senior Manager to which candidates had applied. It is given approximately 45 minutes to conduct the interview. It will focus mainly on candidates resumes and previous experiences. Candidates will be evaluated on core competencies. PwC have judged are vital to all employees to possess. These are commitment to career, commercial awareness, teamwork, motivation, initiative, flexibility and communicating with impact. Interview questions that will be provided for graduate candidates at PwC, just like the others of the Big 4 Company, are standardized. They normally will be asked some interview questions like, What are your development areas?, What do you think is your strengths?, What is the reason that make you want to leave your present job? and many more. Candidates should withstand PwCs Global Core competencies in mind during their interviews as what they will be tested on. At interview, they are expected to be able to give examples on how they show these efficiencies in the previous organization. Moreover, they will be supposed to give responses according to the experiences within university years such as work, education and extracurricular. Generally, PwC interview will more on flowing conversation between candidates and interviewer. Although the interview will be competency based, however, the examples graduate candidates are asked by manager may be related to their resumes or general discussion about their accomplishment. However, speaking in English fluently also makes the candidates easy to communicate with the interviewers to deliver their messages efficiently. The other example of company in Malaysia is Bank Negara Malaysia (BNM) shows a procedure of hiring and recruiting for public view, which is known as selection interview. The hiring process and procedures will be available for applicants in BNMs official website. While, there is no apparent evidence that states the steps are properly adhered and executed, demonstrating like the right choice for employer in a sequence of work passes from initiation to completion, and delivers the right message to the candidates that the company conducts the hiring process seriously. The BNM is looking for the employees that possess the ability of passionate, high achievers, k-workers like those who have the knowledge and creativity to face challenges and team spirit. The above illustration shows the interview and recruitment process. Normally, for those who applying for a position in Bank Negara, they will experience a few recruitment processes, which are divided into 3 sections. Firstly, the Filtering or the Preliminary step will be involved more on resume screening, which screening is made on the candidates working experience, academic qualification and professional requirements. Candidates may be called up for the first round interview. Next, for the professional positions, as prior condition, candidates are required to achieve 3.0 CGPA, which mean 2nd Class Upper or equivalent, in the tertiary education, as well as scoring a Credit in Bahasa Malaysia and English in SPM. Once the candidates pass the initial screening, they will call up for the next screening process, which implicates paper assessment, and as well as a behavioral interview. Behavioral based interview is more likely assessed in the personality, character and communication skill rather than their technical skills. Finally, for those candidates who pass the interview and assessment will be hired by Senior Manager and get confirmation from the management department, Human Resource and the hiring division. Therefore, an offer will be prolonged and the offer letter will be sent to the succeeded candidates. KPMG in Malaysia also conducts technical interview in their firm. This is a kind of interview that representively significant questions to the role candidates have applied for, brain teaser or numerical reasoning questions, or both. Technical interviews are commonly used to assess candidates for specialist graduate job positions. For example, jobs in Information Technology, Engineering and Science rather than common graduate schemes. Candidates should have the computerized skills; demonstrate personal skills, ability to face the stress in order to achieve the organizational goal. Besides that, communication skill is important when they are requested to present their proposal during the interview. For example, in the KPMG accounting firm, candidates will be asked in detail about the technologies that were applied on the project and the processes employed .Candidates are required to explain their role was to ensure the system work smoothly. Furthermore, if candidates managed a team then they will be asked about their management style and how they ensured their team worked effectively and the progress they had made. Sometimes candidates may be asked about specific investment products that they have worked with, if it is on their resumes, they can use these ideas in the position that they are applying for. Conclusion Interview is the most common method for a company to gather job analysis data. It provides those realistic information about what actually job incumbents do. Most of the company managers use these method for developing job description as well as job specification. An interview is a conversation between two or more people where questions are asked by the interviewer to obtain more information from the candidate through oral responses to oral inquires. There are several kinds of interviews that apply in the work setting of an organization. For instant, there are appraisal interview, exit interview and selection interview. There are also three types of selection interview structure such as unstructured interviews, semi-structured interviews and structured interviews. Selection interview have pros and cons. In the pros view, we can determine whether the candidate has the requisition necessary for the job a not, interviewer can obtain supplementary information, and etc. For the cons view, a subjective evaluations can be made in which decision tend to be made within the first few minutes of the interview and the remainder of the interview used to validate or justify the original judgement, and etc. Interviewer can classify interviews based on the content or types of questions to ask the candidates. There are situational interview questions where the candidate being interviewed to describe about the action they will take in a given situation. Another type would be the behavioral interview where interviewer asks the candidate to describe how the candidate reacted to actual situations in the past. There are also job-related interview questions where the interviewer asks the candidates about questions that are related to job that focus on relevant past job-related behaviours. Besides, there are also stress interview which an uncomfortable situation is deliberately created during the interview in order to test how the candidate is going to react under pressure. The aim is supposedly to spot sensitive candidates and the degree of stress tolerance of candidates. Every company have different ways administering the interview of their company such as using unstructured sequential interviews which interviewers ask the candidates questions as they come on mind, using structure sequential interview which the candidate is interviewed sequentially by several persons and each interview rates the candidate on a standard form, using the panel interview where interview conducted by a group of people and not just by a single interviewer, using phone interview where interview for employment is conducted on the phone when it is not convenient to meet in person, using video or web-assisted interview which the firms use the web to do selection interview, and using computerized interview. There are similarities and differences among countries all over the world in assessing the interviewees. In Australia, the interviewers emphasize the first impression that the interviewees portray before the interview session begins, during the interview and after the interview session ends. The first impression includes both the physical appearances and non-verbal behaviours of the interviewees. The interviewees are expected to dress neatly and properly when attending an interview. Interviewees are also advised to have more eye contact and show high level of energy in an interview session as this may help them to succeed in the first interview. The non-verbal behaviours that interviewees in Australia show are shaking hands with everybody in the interview room before interview begins and before the interviewees leave the room, maintaining eye contact with interviewers while talking and sitting down only after the interviewers invite them to do so. These non-verbal behaviours are almo st same as Americans. People, in western countries such as America, prefer addressing people with first name while people in eastern countries such as Japan and Malaysia prefer last name basis in greeting. Punctuality is important in interview as it show that the interviewees are interested in the job that they applied. Biases in the aspect of gender in found in a portion of interviews in eastern countries. In western countries, people emphasize on the higher position of job and qualifications. However, most countries apply similar factors when assessing the interviewees. In Malaysia, PricewaterhouseCoopers Company apply partner interview and competency based interview in interview session. Partner interview focus more on discussion, commitment to career and commercial awareness competencies. Competency based interview emphasize the candidates resumes and previous experiences. Candidates will be evaluated on their core competencies. Candidates may respond to interview by relating the answers to their previous experiences. The type of interview that Bank Negara Malaysia applied is selection interview. Interviewees have to undergo a few recruitment processes. The preliminary step is resume screening. After this, candidates may be called up for first interview. After candidates pass initial screening, they will be called up for paper assessment and behavioral interview session. Finally, those candidates who pass the interview and assessment will be hired and get confirmation. KPMG conducts technical interview, which is used to assess candidates for speci alist graduate job positions. Candidates will be asked about the technologies applied and process employed. Although there are several types of interview that companies can apply, an effective interview is the most important aspect for the companies to hire the best candidate that are applying for the job. The interviewers are expected to prepare for the interview, formulate questions to ask the interviewees, conduct the interview and match the candidates to the job that suits them. The interviewers should make sure that the candidates know the requirements of the vacancy such as job description, experiences and skills that are required. The candidates details and application data are read and any questions or clarifications concerning the details are prepared before conducting the interview. Questions relating to the skills, experiences, and knowledge should be asked too. Interviewees should also be prepared for the interview, uncover the interviewers needs and relate the answers to their needs, make good impression by arriving on time and dress neatly, think before answering and ask ques tions relating to the organization or job.

Eastern Thought in the Works of Kerouac and Ginsberg Essay -- Biograph

Eastern Thought in the Works of Jack Kerouac and Allen Ginsberg      Ã‚  Ã‚   In the late 1950's and throughout the 1960's, a fascination with Eastern thought developed, concentrating on Zen Buddhism and Daoism. This attraction can be explained in part by the complete strangeness of these thought forms to Western ideals. Buddhism's denial of reality and Daoism's wu-wei or flowing with life were revolutionary ideas to the people of the late '50's who had been brought up with consumerism, patriotism, Christianity, and suburbia. As people began rebelling from this cookie-cutter society, Eastern thought became a tool for the revolution, denying previously indubitable truths such as reality, attachment and God. This polar opposite belief-system, though it worked well as a slap in the face for conservative America, had difficulty being accepted in it's purest totality. Many aspects were too strict, too foreign and even too conservative to fit properly with the atmosphere of revolution and freedom. Thus began the process of "domestication". In order for these belief-systems to be embraced by the revolutionaries, a sort of depurification had to take place. Writers like Kerouac and Ginsberg combined Zen Buddhism, Daoism, and forms of Tibetan mysticism with parts of Western religions to create a medley of traditions much more liberal in practice than any of it's component belief systems. This "corruption" of Eastern thought began with the inclusion of sex, drugs and even facets of Christianity and other modes of Western thought to produce a hybrid of spirituality, and ended as an accepted mode of belief among the revolutionaries in a way the purest forms of these religions never could have. Jack Kerouac in his book, The Dharma Bums, and Allen... ...beliefs with their own, or tracing the traditions to their purest roots and taking the religion from there. It was a long road, but the sincerity of the Dharma Bums and the other poets and writers of the 1960's left a legacy of religious freedom, breaking out of the barriers of middle-American Christianity and setting out for the new frontier. Kerouac muses over this in The Dharma Bums, "'Yes, Coughlin, it's a shining now-ness and we've done it, carried America like a shining blanket into that brighter nowhere Already'" (138).    Works Cited Allen, Donald ed. The New American Poetry 1945-1960. Berkeley: U of CA, 1999. Ginsberg, Allen. "Kaddish". Allen, pp. 194-201 Ginsberg, Allen. "Sunflower Sutra". Allen, pp. 179-180. Ginsberg, Allen. "A Supermarket in California". Allen pp. 181-182. Kerouac, Jack. The Dharma Bums. New York: Penguin, 1986.

Ethics and Reality Essay -- Religion Philosophy Papers

Ethics and Reality One of the most pervasive problems in theoretical ethics has been the attempt to reconcile the good for the individual with the good for all. It is a problem which appears in contemporary discussions (like those initiated by Alasdair MacIntyre in After Virtue) as a debate between emotivism and rationalism, and in more traditional debates between relativism and absolutism. I believe that a vital cause of this difficulty arises from a failure to ground ethics in metaphysics. It is crucial, it seems to me, to begin with "the way the world is" before we begin to speculate about the way it ought to be. And, the most significant "way the world is" for ethics is that it is individuals in community. This paper attempts to develop an ethical theory based solidly on Whitehead’s metaphysics, and to address precisely the problem of the relation between the good for the individual and the common good, in such a way as to be sympathetic to both. One of the most pervasive problems in theoretical ethics has been the attempt to reconcile the good for the individual with the good for all. It is a problem which appears in contemporary discussions (like those initiated by Alasdair MacIntyre in After Virtue) as a debate between emotivism and rationalism, and in more traditional debates between relativism and absolutism. I believe that a vital cause of this difficulty arises from a failure to ground ethics in metaphysics. It is crucial, it seems to me, to begin with "the way the world is" before we begin to speculate about the way it ought to be. The most significant "way the world is" for ethics, is that it is individuals in community, and this is the cosmology promoted by Whitehead. In Process and Reality, Whitehead outl... ... an action is performed, it has a determined relevance for future actions and entities so we have to make sure that our actions are the right ones. That is to say, not just any action, is an ethical action. An ethical action requires Goodness. By performing an action which can be described as good, my individual good action is linked with all good actions. It has been defined by the notion of Goodness, and contributes to the definition of Goodness. We have, then, a reciprocal relation between the good for the individual and the common good grounded in Whiteheadian metaphysics. Bibliography Sylvan, R. and Bennett, D., The Greening of Ethics, Cambridge, U.K.: The White Horse Press, 1994. PR Whitehead, A.N., Process and Reality, New York & London: Macmillan, 1978 edn.. RM Whitehead, A.N., Religion in the Making, N.Y.: New American Library, 1974 edn..

Black Theology & Black Power According to James H. Cone Essay -- Black

I believe the best place to start this essay would be with an explanation of Black Power. Black Power according to James H. Cone â€Å"is an emotionally charged term that can evoke either angry rejection or passionate acceptance.† Critics see it as blacks hating whites, while advocates see Black Power as the only viable option for black people. Advocates see Black Power meaning black people are taking a dominate role in deciding what the black-white relationship should be in American Society. Rev. Jeremiah Wright, Jr. is preaching this right now. He sees that blacks need to go back to their blackness and no longer live their lives as the white society wants them to. What these two men are encouraging can be very difficult for most people to understand. Most of us see this as a call to violence. What Cone is really saying is that Black Power means the complete emancipation of black people from white oppression by whatever means black people deem necessary. The methods to reach this can include selective buying, boycotting, marching, and even rebellion. Black Power means black freedom, black self-determination, where black people no longer see themselves as without human dignity, but as people, human beings with the ability to carve out their own destiny. Paul Tillich’s analysis of â€Å"the courage to be† further clarifies the meaning of Black Power. He says that â€Å"the courage to be† â€Å"is the ethical act in which man affirms his being in spite of those elements of his existence which conflict with his essential self-affirmation† Black Power is then a humanizing force because it the black man’s attempt to be recognized as a â€Å"thou† in spite of the â€Å"other,† the white power which dehumanizes him. The courage they feel gives them the... ... What it really means is that your heart, your soul, your mind, and your body are where the dispossessed are. Your mind, soul, and heart need to be reconciled to God. Cone ends his book, Black Theology & Black Power with this thought, â€Å"The real questions are: Where is your identity? Where is your being? Does it lie with the oppressed blacks or with the oppressors? Let us hope that there are enough to answer this question correctly so that America will not be compelled to acknowledge a common humanity by see that blood is always one color.† We need to put aside our pasts and try to find the common ground we share in Christ and become reconciled to each other that neither black or white is superior, but we are just the same in God’s eyes and we all bleed in the same color. Work Cited James H. Cone . "Black Theology and Black Power" Orbis Books, 1997

Leadership in a Global Environment

Management vs. Leadership Management Leadership – Vision & strategy – Keeping an eye on the horizon – Creating shared values – Helping others grow – Reducing boundaries – Focusing on people – Based on personal power – Acting as a coach – Emotional connections – Open mind – Listening – Nonconformity – Insight into self – Creates change and a culture of integrity Source: Daft (2008), p. 15 Leadership Direction: Planning & budgeting – Keeping an eye on the bottom line – Organizing & staffing – Directing & controlling – Creating boundaries – Focusing on products – Based on position power – Acting as boss – Emotional distance – Expert mind – Talking – Conformity – Insight into organization Alignment: Relationships: Personal Qualities: Outcomes: – Maintains stability – Creates culture of efficienc y Definition of culture Internet in Leadership Germany Members of a group or a society sharing a distinct way of life with common values, attitudes and behaviors that are transmitted over time in a gradual, yet dynamic process.Source: Harris, J. E. / Moran, R. T. (1979). International Context Culture Bbehavior Values Attitudes Source: Adler (2002) p. 17. Values – attitudes – behavior Internet in Leadership Germany Values => explicit or implicit desirable to an individual or group => influences the selection from available modes, mearns and ends of action International Context => can be both consciously and unconsciously Attitudes => expresses values and disposes a person to act or react in a certain way to something Bbehavior => any form of human action Source: Adler ( 2002), p. 18. Linking values to behavior Internet in Leadership GermanyBbehavior Value Sample Countries/Areas China/Thailand Australia/United States 1 2 Use of understatement Asking people to call you by your first name Taking off from work to attend the funeral of an aunt Not helping the person next to you on an exam Disagreeing openly with someone at a meeting Not laying off an older worker whose performance is weak H Indirectness F Informality Centrality of family Self-reliance 3 B Venezuela/Korea International Context 4 5 6 I Switzerland/Canada Germany/England A Directness E Respect for age Japan/Pakistan 7 At a meeting agreeing with a suggestion you think is wrong D Saving faceAsia generally 8 Inviting the teaboy to eat lunch with you in your office J Egalitarianism Cambodia/Vietnam 9 Asking the headmaster's opinion about something you're an expert on G Defence to authority India/Brazil 10 Accepting, without question that something can't be changed C External Control Saudi Arabia/Turkey Source: www. uop. edu/sis/culture. Culture: The hidden dimension Culture has observable aspects and suspected, imagined, or intuited. Internet in Leadership Germany Holiday customs Facial expre ssions Paintings Food Music Eating habits Literature Concept of personal space Work ethic GesturesInternational Context Rules of social etiquete Religious beliefs Concept of beauty Childraising beliefs Importance of time Values Concept of leadership Concept of fairness Concept of self General world view Nature of friendship Source: www. uop. edu/sis/culture. Cultural dimensions by Hofstede Internet in Leadership Germany – based on the first and most detailed cross-cultural research study – national culture explained more of the differences in work-related values and attitudes than did position, profession, age or gender International Context 1. Power distance . Individualism 3. Masculinity 4. Uncertainty avoidance 5. Long term orientation Source: www. geert-hofstede. com. Power distance Internet in Leadership Germany 1. Power distance = degree of equality, or inequality, between people in the country's society. International Context High Power Distance – Core va lue: respect for status – Core distinction: powerful/dependant – Key element: centralization Low Power Distance – Core value: people‘s equality – Core distinction: whether or not responsible for a certain task – Key element: decentralization Individualism 2.

A study of anatomy and physiology of movement upper limb

The procedure of using the upper limb to drink water is a complex one which involves a huge amount of technology inter-transfer between the brain and the eventual skeletal muscle. There is initiation of the movement at the brain which is transmitted via specialized white fibre tracts to the hip flexors via the intermediate spinal cord, involving a very complex mechanism at the cellular levelThe initiation of the   process is at the motor cortex (Ms I) of the brain. The primary motor area is located at the precentral gyrus of the frontal lobe. The area controlling the motion of the lower limbs lies towards the superior surface of the brain. Within this area lies the cell body of the primary neuron. These neurons are known as upper motor neurons (UMN).These UMNs receive modulating impulse from the inputs from the cerebellum and the basal ganglia via the extrapyramidal pathways. These tracts modulate the gross movement initiated at the frontal cortex. In turn these areas are modulated by afferent signals from ascending spino cerebellar, and spino-thalamic pathways.The complex the signal initiated at the nucleus of the cell body is transmitted electronically via the axon of the myelinated neuron via the mode of salutatory conduction. The myelin sheath which surrounds the axon of nerves that involve fast transport, breaks at intermediate regions known as Nodes of Ranvier.The electrical impulse moves in   a jumping manner at these nodes nerve transmission as a neural impulse, generated by the formation of a nerve action potential. Like all excitable tissue, nerves maintain a resting membrane potential that is the difference of voltage across the membrane of the neuron. In neurons this value is   – 70 mV.This voltage difference is maintained by the Na/K pump on the membranes. This impulse generated at the axon hillock is transmitted via the depolarizing phase which allows sodium ions ingress into cells via opening of the Na channels. This entry of Na in o ne portion allows activation of other Na channels, causing depolarization of the adjacent region of the neuron. Subsequently repolarization occurs via the opening of K channels, which restores the membrane potential. Thus this process continues which allows the transmission of impulse.Many such nerves together descend as the descending cortico spinal tract in the pyramidal system, which travels through the midbrain into the spinal cord, decussating at the level of midbrain( 90% of the fibres decussating and forming the lateral spinothalamic tract) and again at the level of spinal cord ( the other 10%, forming the anterior spinothalamic tract). It is the former which is responsible for the upper limb movements.The cortico-spinal tract travels in the anterior horn cell of the spinal cord till the lumbar level where they synapse with the spinal ventral root neuron (lower motor neuron). A single post-synaptic neuron receives signals from many neurons. At the axon terminal, the propagati on of impulses leads to release of neurotransmitters, which are stored in specialized vesicles.The released Ach diffuses into the synaptic cleft and binds with receptors on the post synaptic membrane to produce excitatory post synaptic potentials. This leads to generation and propagation of impulse in nerves which are destined to innervate the neuro-muscular junction. At the neuro-muscular junction, Ach is released, which diffuses into the synovial cleft and binds to receptors in the motor end plate, and triggers a muscle action potential.The released Ach is destroyed by the acetylcholinestrase. At the level of the sarcolemma of the muscles, the muscle AP travels along T-tubules, opening Ca release channels in the sarcoplasmic reticulum. Ca binds to troponin-tropomysin complex, which releases the myosin heads, these then bind to the actin thin filaments, and draws them closer to the M line.Meanwhile bringing the Z disc closer. This leads to muscle fibre contraction. This is a self p ropagating sequence eventually leading to the contraction of ilio-psoas muscle, which causes the flexion of thigh on the pelvis. Each nerve fibre innervates many musle fibres ( about 150).This is   the motor unit. The greater the number of motor units recruited by the nerve action potential, the greater the force of contraction of the muscles. In the spinal cord, nerve impulse travels along the brachial plexus to innervate the deltoid and supraspinatus (shoulder abductors), biceps, and   brachialis( elbow flexion), flexor carpi ularis and flexor carpi radialis   (wrist flexors and stabilizers), long finger flexors flexor digitorum superficialis anv flexor digitorum profundus (long finger joint flexors) leading to the person gripping the glass and drinking water.   In summary the impulse travels via brachial plexus ( C5-T1).From here the nerve impulses travel to shoulder elevators (supraspinatus, deltoid, trapezius, and latissimus dorsi)- posterior cord ), elbow extensor (tri ceps and anconeus – radial nerve) wrist extensor ( ECRL, ECRB – radial nerve), finger flexors ( FDS, FDP – median nerve and the ulnar nerve)   and the intrinsics – ulnar nerve and the median nerve).

Money in Politics

Politics Under the influence and lobbying I found that a lot interest groups in order to make themselves known they have to spend money to maintain their presence. During my research I noticed a couple effects of money in Politics. One was Health; to my understanding physicians and other health professionals are traditionally the largest sources of federal campaign contributions in this sector, which it has contributed a record $116. 8 million to federal candidates during the 2008 election cycle.I also noticed that pharmaceutical companies and HMO's are consistently generous givers. The health sector as a whole traditionally contributes to republican candidates and parties, certain industries, such as nurses, give more generously to democrats. The fact that the Democratic Party has held office in the past two terms, the health sector has been more giving towards them. I believe this is really smart, considering the fact that wealthier people, as far as doctors usually donate more tow ards the Republican Party.It seems as if they would like to donate their money where there is more control as of now. To my understanding that seems like that they are playing he field very well. Some of the top contributors in 2011-2012 were, Abelson Drug Clinic, donating an amount of 41 they were considered as an outside spending group, Cooperative of American Physicians, donating $2,965,980, also considered as an outside spending group. Another was the American Society of Anesthesiologists, $ 1,565,400, republicans.To me I viewed a lot of this information as, the more money that you have the more of an influence you able to make. Also it has been a change in money and politics due to the fact that big money has always dominated our government and elections. And it has gotten worse since the Supreme Courts, Citizens United ruling in 2010, which allowed corporations to spend unlimited amounts of money on our elections. But as we saw in the election between Mitt Romney and Barack Ob ama, all the private investors that Mitt had didn't win the election.Last year a lot of â€Å"Independent† groups spent about $1 billion on elections. A lot of the money came from anonymous individuals and corporations. I believe that the problem in America politics isn't the amount of money these investors or donators spend on campaigns, I think it is more so who is paying for them, or what re they getting in return for their large lump sums of money that they are donating. Another sector that I looked at was the Finance/ Insurance/ Real Estate.The financial sector is the largest source of campaign contributions to federal candidates and parties, with insurance company's securities and investment firms, real estate interests and commercial banks providing the bulk of the money. What I noticed is that unlike the Health sector, the financial sector contributes generous sums to both parties, but republicans are traditionally collecting more than democrats. It's weird that regar ding the mortgage and banking crises in 2008, the financial sector still managed to donate $468 8 million to tederal campaigns and candidates.To me it doesn't seem like the financial sector was going through that much of a crises considering the large amount of money that that was donated, which was a 80 percent increase during the two previous years. Second I found that recipients of campaign money was a very interesting stand point, considering that the political parties and candidates raise very large amounts of money but spend Just as much as hey raised. For instance the Democratic Party raised $1 with debts that add up to $64,614,629.And the Republican Party raised $1,023,169,751 and spent 59,875 with a debt of 24,337,181. The problem with money in politics is not so much the amount that is spent on campaigns as it is who pays for them, what they get in return, and how that affects public policy and spending priorities. Money that should be going to schools, education, infrastr ucture, and healthcare is redirected to the obscene military war machine socialism for the defense industries. Meanwhile, e are cutting teachers, lessons, and many items that make us a civilized nation.These are more effects that money and politics have on my life. I feel that a lot can be done in order to change what's going on within our government. I feel the causes of more money spent within government leaves with the effect of a poor democracy. John F. Kennedy once said â€Å"Ask not what your country can do for you; ask what you can do for your country. † But what is the country doing for average Americans? I hope one day things can change for the better not for the worse, because in the end the average poor American suffers the effects.

Analysis of the Fashion Industry Essay

Fashion is one of the world’s most important creative industries. It has provided economic thought with a canonical example in theorizing about consumption and conformity. Social thinkers have long treated fashion as a window upon social class and social change. Cultural theorists have focused on fashion to reflect on symbolic meaning and social ideals. Fashion has also been seen to embody representative characteristics of modernity, and even of culture itself. Everyone wears clothing and inevitably participates in fashion to some degree. However, it would be an understatement to say that fashion influences just clothing; in fact, to be very precise fashion influences almost every aspect of our daily life. More often than not, Fashion trends are a reflection of the political, social and economic changes and developments around us. Fashion is an important part of not only arts but maybe even more of economy. At first glance only the aesthetic aspect of it is visible with the beauty, amazing creations and materials. But if one looks more carefully, the whole highly developed and profit producing industry lies behind this glitter. The fashion industry consists of four levels: the production of raw materials, principally textiles , leather and fur; the production of fashion goods by designers, manufacturers, contractors, and others; retail sales; and various forms of advertising and promotion. These levels consist of many separate but interdependent sectors, all of which are devoted to the goal of satisfying consumer demand for apparel under conditions that enable participants in the industry to operate at a profit. Not only The global fashion apparel industry is one of the most important sectors of the economy in terms of investment, revenue, trade and employment generation all over the world, but also The Business of Fashion is an essential daily resource for fashion creatives, executives and entrepreneurs. Selling is the final activity of business .In order to survive , the ability to sell has a great portion of importance among other business abilities. The fashion industry is rather a very sensitive industry toward changes in the cultural , social and economic factors . It is relatively harder or more complicated to understand why a product of a fashion industry sells while others are not. Companies perform various efforts to enhance their selling capabilities. Conducting a marketing analysis, that is, reviewing the strengths of an organization, its weaknesses, opportunities it can capitalize on for maximum profits, and the threats to achieving its full potential provides very invaluable information to the organization about the market and understanding the industry, as well. The analysis is used to define both the unfavorable and favorable factors and their impacts on goals of the business. The fashion industry, which is very volatile, is not an exception, it too has its own share of strengths and opportunities which once utilized by an organization can help it grow substantially and weaknesses and threats which the organization must strive to minimize to the lowest possible levels. Fashion marketing is based on the identification of market trends which are used to analyze, develop and configure related marketing strategies and promotional activities for fashion products. Fashion marketing is the application of a range of techniques and a business philosophy that centers upon the customer and potential customer of clothing and related products and services in order to meet the long term goals of the organization.The very nature of fashion, where change is intrinsic, gives emphasis to marketing activities . Essentially fashion marketing is composed of elements of fashion designing and marketing management which are combined together to develop a comprehensive marketing plan for fashion products. This marketing strategy and the related plan is composed of different tasks relative to the elements of promotions, advertising, retailing, branding, affiliate marketing, and distribution. In order to be successful fashion marketers have to be future oriented with forecast information about the market. The fashion industry demands that in order to have an effective fashion marketing strategy, companies need to understand and identify their customers, the trends in the fashion industry as well as how the branding and the marketing of their products effects the purchase behavior of the consumers. This knowledge is the main resource available to fashion marketers to develop a marketing strategy for their fashion based products . Marketing in the fashion industry is often difficult as the industry is very volatile with constant changes taking place in its external as well as internal environments. As a result the approaches taken towards fashion marketing have to be adjusted and revamped in order to effectively target the latest and future trends. A myriad of factors define the fashion retail market, namely the interactions among fashion companies and the interaction between fashion companies and the consumer. The retailers seem to have the most power in defining the market as they possess the power to market goods at prices desirable to them. However, the market price is in fact also determined by consumers. According to basic economic theory, the price of a good is determined by the demand by consumers and supply of the good by the producers in the economy. Especially for the fashion retail market, fashion trends are forecasted by analysing results of consumer’s emotions towards the previous trend. Hence, consumers do play a vital role in forming the fashion retail market as well. Consumer culture or consumerism, is â€Å"the theory that a progressively greater consumption of goods is economically beneficial†. Fashion creates a desire for ownership. Coupled with mass media and advertising, market makers sell lifestyles and consumers consume such products and lifestyles in hope for upward mobility in the social hierarchy. This creates a culture of hedonism through the impression that one can purchase a status and in turn, ‘happiness’. As such, this new consumer culture lays the foundations for consumption, and demand and supply, of fashion in a society. However, fashion comes and goes and is never constant. But with the ever changing trends and fashion, we see that people have to constantly buy and consume new goods and services to stay in fashion. The frequent renewal of fashion in our capitalistic society makes it an effective marketing strategy as the constant updating of ‘trends’ and the human desire to fit in keeps the fashion industry alive. The fashion industry is a product of the modern age. Prior to the mid-19th century, most clothing was custom made. It was handmade for individuals, either as home production or on order from dressmakers and tailors. By the beginning of the 20th century—with the rise of new technologies such as the sewing machine, the rise of global capitalism and the development of the factory system of production, and the proliferation of retail outlets such as department stores—clothing had increasingly come to be mass-produced in standard sizes and sold at fixed prices. Although the fashion industry developed first in Europe and America, today it is an international and highly globalized industry, with clothing often designed in one country, manufactured in another, and sold world-wide. For example, an American fashion company might source fabric in China and have the clothes manufactured in Vietnam, finished in Italy, and shipped to a warehouse in the United States for distribution to retail outlets internationally. The fashion industry has long been one of the largest employers in the United States, and it remains so in the 21st century.By any measure, the industry accounts for a significant share of world economic output. There is no doubt in the importance of fashion as an industry branch. The amount of money it produces and the number of people it employs makes it a very significant area in the world of economics. On the other side economic situation and changes within it also leave trace on fashion industry. Being so closely entwined any detailed analysis cannot be done without observing both

The Tenth Amendment Research Paper Example | Topics and Well Written Essays - 2500 words

The Tenth Amendment - Research Paper Example Without the Tenth Amendment, the Federal Government can actually dictate all the states’ behavior and laws, and the Founding Fathers did not want a remote, strange power to rule them over from afar. As much as possible, they wanted to retain their local laws; the ones that they made specifically for themselves. However, after several years and loopholes, the idea of preserving the local laws against the powers of the federal government has changed. Many people want to secede the Tenth Amendment because the Federal Government is still on everyone’s lives even if the Tenth Amendment is still on effect. History of the Tenth Amendment To better understand the modern-day issue of the Tenth Amendment, one should look back at its roots and check out the reasons why it has been added in the Bill of Rights. One should remember that there was no United States before, only states (colonies) that were under the British Empire, and they rebelled together. These thirteen colonies gai ned their independence from the British Empire on July 2, 1776. Now as soon as they declared independence, these thirteen colonies immediately became sovereign states. ... It was Richard Henry Lee of Virginia who proposed to Congress on June 6, 1776 that â€Å"That a plan of confederation be prepared and transmitted to the respective Colonies for their consideration and approbation.† During the summer of 1777, the Congress studied the plan and the bill was ratified and formally adopted by Congress on November 1977. This was now known as the Articles of Confederation. With this article, each state had to choose whether or not it wants to be a part of the new Union or not. On March 1, 1781, Maryland was the last state to join the Union and has ratified the article. Thus, on that date, the thirteen states became one nation. The major reason why the people took so long to decide whether or not they want to become part of the Union was their fear of losing their local rights to a new government, which is now â€Å"national†. One must understand that they were just freed from an imperialist government, and they were tentative about forming a ne w one, for the fear making another tyrannical government that they will help create. Thus, they made an effort to control the powers of their new government. The Founding Fathers included this statement in the Articles of Confederation as the Article II: â€Å"Each state retains its sovereignty, freedom, and independence, and every power, jurisdiction, and right, which is not by this Confederation expressly delegated to the United States, in Congress assembled.† With this article, the Founding Fathers made it clear that they only wanted the Central Government to have limited power. However, this new form of government was so weak that it can’t even collect taxes that it eventually dissolved. In lieu of that, they made the Constitution of the United States. Like the Articles, the Constitution

Human Excellence Essay Example | Topics and Well Written Essays - 2500 words

Human Excellence - Essay Example Introduction In this paper, I will argue for a model of human excellence according to Aristotle but all the while making comparisons with other philosophers. These theories work to specify the character virtues or traits which lead to human flourishing (Karl, 1996). Such virtues include compassion, justice, courage, tolerance, intelligence, patience, imagination, persistence and creativity. Virtue in the regard is synonymous with goodness and human excellence. Human excellence materializes in our modern-day society in many kinds of forms and studies have revealed that the most significant way to realize excellent performance in fields such as music, sport, scholarship and professions is to practice. The attainment of excellence in such fields generally needs more or less 10 years of loyalty, embracing about 10,000 hours of effort (Karl, 1996). The Ancient Greeks had a perception of arete which meant an exceptional fitness for intention. This takes place in the works of Aristotle and Homer. An additional related notion was eudaimonia which was the happiness which resulted from a life fulfilled and well-lived, and being prosperous (David, 2006). The comparable theory in Muslim philosophy is called ihsan. According to Aristotle, the best good or "the god" is that which is desired for its own sake and for the sake which we wish for all other goods or ends. For the human beings, happiness or eudaimonia is the motion of the soul in harmony with arete which in Greek means excellence, what something is good for or virtue (Rosalind,1999). Eudaemonia is characterized by living well and doing well in the affairs of the world. Moral virtue is not the end of life since it can go with misery, inactivity, and unhappiness (Kelvin, 2007). But happiness, and the end of life, to which all things aim, is activity in accord with reason of the arete or peculiar excellence of any person. At the same time, happiness is an activity that involves both the moral and the intellectual aret e but some external goods are essential to exercise that activity. However, happiness can never be identified with wealth, pleasure, or honor even though nearly everyone tends to think so. On the other hand, excellence is the quality of being excellent or the circumstances of having good qualities in an prominent degree; illustrious merit; supremacy in virtue but a title of honor or respect is termed as his or her Excellency (Rosalind, 1999). Important questions How do we know what human excellence is? How does the definition compare among other moral theories? Can there be more a number of definitions? What does it feel to fulfill our human beings and how does this compare to virtuousness? How should we live our lives? What does the human excellence imply about the purpose of our existence? Views proposed Aristotle argued that every human being has a function or goal in life and that the goal of human existence is to do the things that are distinctly human and that they must do it well so as to be a good human being. Ethics as a subject begins with the works of Aristotle. In its original form, this subject is concerned with the question of virtue (Greek arete) of character (ethos), or having excellent and well-chosen habits (Aristotle, 1999). The attainment of an excellent character is in turn meant to be the highest goal of living well in eudaimonia, a Greek word regularly translated as well-being or

Today, organisations need no longer concern themselves with service Essay

Today, organisations need no longer concern themselves with service quality, satisfaction and customer loyalty value is now the key to corporate success - Essay Example Among the many reasons why I agree with the above statement is that value has become a core function in Business Corporation to the extent that it has been relative to the overall organizational endeavour and success in its commercial activities. In essence, values are those principles that govern the existence, purpose and overall activities of an organization. Therefore, every organization is governed by certain principles that constitute its value (Cahill, 2006, 34). Value is a broad concept that underscores the inherent essence of an organization or in simple terms value underscores the organizational personality and moral fibre. As a result, value is of great importance in determining the efficacy of a corporation and has often been described as the key to organizational success in modern times. The evolution of organizations has witnessed a radical change in the priorities that govern organizational success. For instance, there was a time when quality was the core function of o rganizations and the success of Business Corporations was hinged on the capacity to deliver quality goods and services. During this time, most organizations primarily focused on quality parameters of their products and ignored the other considerations. Previously, the marketing concept defined organizational success as a function of marketing whereby an organization was successful only if it properly marketed its goods and services appropriately. The marketing concept was a quick replacement of the product concept that insisted on quality. In essence, the marketing concept implied that quality was not as important as marketing since customers buy goods on the basis of being persuaded and not on the basis of quality (Hurth, 2006, 8). The customer satisfaction concept, on the other hand, lays emphasis on the satisfaction of customers needs, fantasies and desires as the primary determinant of organizational success. This premise is based on the assumption that

Individual case study analysis(Money is not always the best reward ) Essay

Individual case study analysis(Money is not always the best reward ) - Essay Example The analyzed data has further been presented comprehensively to recommend strategies that would help in enhancing the performances of the employees. Table of Contents Executive Summary 2 Table of Contents 3 Introduction 4 Discussion 5 Key Issues identified in the case 5 Critically Analyzing and Evaluating the Case Issues 5 Conclusion and Recommendations 10 References 11 Bibliography 13 Introduction After being appointed as the CEO of a sporting and community club, Tim Johnson was bestowed with the responsibility of developing an innovative organizational structure as well as to implementing human resource systems for the effective performance of the club. During that period, the annual turnover of the club was more than $ 33 million with 75 employees which depicted the financial viability of the organization along with its size, augmenting the necessity to develop an organized and effective organizational structure. After his joining, Tim Johnson recognized that the management of the club was ineffective due to the lack of effective Human Resource (HR) as well as operational policies which is essential to yield superior performance from employees. Strategically, Tim Johnson conducted a survey on the employees and was able to identify that a lack of morale as well as motivation persisted within the workforce. Correspondingly, he formulated plans to develop and implement strategies such as position descriptions, systems related guidelines, job specifications as well as other HR and operational policies to be followed by the employees. Formal meetings were also organized with the motive of informing the employees about the change in the organizational structure. The HR and the operational policies were further intended to be legally enacted so as to ensure ethical viability within the reframed organizational process. One of the most significant changes brought by Tim Johnson in the philosophy of the restructured organizational process indicated an increased focus on improving the performance of the employees through empowerment rather than considering the monetary reward system. The discussion will thus emphasize on the identification as well as the analysis of various issues which have been identified in this case. The results of the analysis will further be used to recommend strategies which are required to mitigate the identified issues. Discussion Key Issues identified in the case In the referred case, the issues which were faced by the sporting and community club hampering the performance of the employees depicted that the club lacked effective leadership from the senior decision makers of the organization. Owing to the ineffective organizational structure and ill-organized process related policies, the organization had to face various problems related with lack of morale among the employees which further obstructed an enhanced performance from the human resources of the club. Lack of motivation to work in accordance with the standards specified by the management for the effective achievements of the goals was also observed as a restriction to the enhanced performance of the club. The club did not have Human Resource Management (HRM) for effective HR as well as operational polic

How the Trans Alaska Pipeline Affected the Lives of the Alaskan Essay

How the Trans Alaska Pipeline Affected the Lives of the Alaskan Nativesand the company itself - Essay Example The single 48-inch (1.22 m) diameter pipeline was built between March 27, 1975 and May 31, 1977 at a cost of around US$8 billion. Five different contractors employing 21,000 people at the peak of work constructed the pipe in six sections; 31 were killed in accidents during construction (Trans Alaska Pipeline). during the course of the project (qtd. from Cowans). The obstacles faced and overcome in building the trans-Alaska pipeline are simply astounding. The harsh temperatures, rough terrain, lack of Arctic pipeline building knowledge at this time and the environmental concerns of a pipeline had to all be considered in making this project a success. In 1994, the American Society of Civil Engineers named the Alaska pipeline one of the "Seven Wonders of the United States". Their list includes the Panama Canal, Golden Gate Bridge, Hoover Dam, the Kennedy Space Center, the Interstate Highway System, and the World Trade Center (qtd. from Cowans). Along the pipeline, there are eleven pump stations, each with four pumps. Diesel or natural gas generators power each electric pump. Twelve pump stations were planned but Pump Station 11 was never built, though the southward numbering system for the pump stations retains a place for this nonexistent station. Usually only around seven stations are active at one time, and plans to replace the existing pumps with newer high-efficiency pumps may reduce the number of active stations even further (qtd. from Trans Alaska Pipeline). In areas where thaw-sensitive permafrost exists but the line must be buried, such as highway crossings or avalanche-prone areas, the pipe is encased in an insulated, refrigerated ditch. Nearby refrigeration, plants pump cold brine through 6-inch (15 cm) pipes, which absorb heat and keep the soil cooled. Other areas of burial are either conventional covered ditches or unrefrigerated but insulated ditches, depending on the sensitivity of the surrounding soil (qtd. from Trans Alaska Pipeline). The pipeline was completed on June 20, 1977 and the first oil was pumped into the pipeline. On July 8, 1977, a huge explosion destroyed Pump Station Eight. The explosion killed one worker and injured five more. Human error was attributed to the cause of the explosion. On July 19, 1977, a loader damaged a valve just south of Prudhoe Bay. Approximately 2,000 barrels of oil spilled onto the ground before the leak was stopped and repaired. On the next day, the first attempt of sabotage occurred. A section of insulation from the pipeline was torn off and supporting pipe brackets were torn from the line just north of Fairbanks. The pipeline itself was not injured and the oil continued to flow south towards Valdez. Several people were later arrested and convicted for malicious destruction of property (qtd.

Therese of Lisieux Essay Example | Topics and Well Written Essays - 500 words

Therese of Lisieux - Essay Example She almost shares this trait with another woman mystic, Saint Teresa of Avila (1515-1582). As Carol L. Flinters point out â€Å"Over and over in the lives of these women, perhaps most explicitly in Teresa and Therese, we come to see the incredible strength that comes of starting with â€Å"the little things† (Enduring Grace, Introduction, PP12). These saints gave away their lives for the sake of God and for others. Saint Therese was born in France in 1873 with a strange background of parenthood. Her father wanted to be a monk and her mother a saint. Thus after marriage they decided to go for celibacy. It was a priest who convinced them otherwise and they had nine children. Five children who survived were all girls. Therese lost her mother when she was just four. Her sixteen year old elder sister, Pauline was her second mother. But she lost this mother too as Pauline joined the Carmelite convent with in five years. Later after a few months when she fell ill and when every one thought that she was dying, she prayed at the statue of Mary in her room and found that Mary was smiling at her. She got cured. Carole L. Flinters points out that, such periods of illness and solitary sufferings are seen in the lives of most of these women mystics including Saint Teresa of Avila.

Play Del Carmen Assignment Example | Topics and Well Written Essays - 500 words

Play Del Carmen - Assignment Example as diving and exploring the Cenotes reflects this style and classiness as an activity that requires high resource availability, shown in the activities occurring during the trip and the expensive hotels reserved for the group. Descriptive language such as brilliant and breathtaking by the narrator reflect this style common in this psychographic profile. It is not surprising that lifestyle and creativity in vacation selection played a part in the decision-making to explore the Cenotes, a vacation package well-suited for someone with enough self-esteem and confidence to explore. Those who fit the market profile of experiencers are those who are usually younger and rebellious, who maintain personality features that demand for thrill-seeking, are usually impulsive in decisions for consumption, and usually spend a great deal of their income on entertainment. This segment appreciates having cool stuff and enjoys taking risks. The photograph of this consumer on the posting website clearly shows a younger individual. There are many references to thrill-seeking activities which could have aided the decision to choose this particular type of vacation travel, with much appreciation for the diversity and risk factors that are part of the tours. That statements provided by the narrator such as â€Å"I was like a 4 year old at Christmas† and â€Å"he rocked!† shows the type of thinking of the experiencer profile. It would seem that largely for the thrill of adventure, this location was chosen as a destination. More evidence of a personality type that fits the experiencer is the impulse in decision-making that occurred during the trip. The group cancelled developed scheduled plans with an assigned diver guide in order to experience more enjoyable times with Cristobal, changing the entire scope of the day. The youths also fell asleep on more than once occasion, suggesting that the vacation was meant to be one that could be impulsive and free which all members of the group seemed

Lockes Doctrine of Abstraction Essay Example for Free

Lockes Doctrine of Abstraction Essay John Locke and George Berkeley are two famous philosophers whose work found similarities in their proximity of publication, but stark differences in their beliefs. In Locke’s Essay Concerning Human Understanding, he argued passionately for his doctrine of abstract ideas. On the other hand, Berkeley, in his work, Principles of Human Knowledge, he made every effort to reject all of Locke’s claims. Although viciously attacked by Berkeley, Locke’s doctrine of abstraction holds true as a fundamentally sound and practical doctrine for the advancement of knowledge and communication. In Book II of Essay, Locke formulates theories on how knowledge is acquired. Previously in Essay, Locke establishes his position as an empiricist through his discussion of simple and complex ideas. According to Locke, simple ideas come into the mind either through sensation or through reflection. With regards to complex ideas, Locke argues that, although the mind is a â€Å"blank slate† until impressed upon by experience, he acknowledges the power of the mind to be multifaceted. â€Å"The acts of the mind, wherein it exerts its power over simple ideas, are chiefly these three: 1. Combining several simple ideas into one compound one, and thus all complex ideas are made. 2. The second is bringing two ideas, whether simple or complex, together, and setting them by one another so as to take a view of them at once, without uniting them into one, by which it gets all its ideas of relations. 3. The third is separating them from all other ideas that accompany them in their real existence: this is called abstraction, and thus all its general ideas are made. †(Essay 146) This being so, it is apparent that Locke believes in the mind’s ability to manipulate content as it is received. Locke entertains this notion by explaining that the mind subjects simple ideas to various processes such as combining, comparing, and abstraction. The most important of these three abilities is the mind’s ability to form abstract ideas. Further into Book III of Essay, Locke outlines his famous doctrine of abstraction, or rather, doctrine of general terms. Abstract ideas are formed by proceeding with particular ideas (which may either be simple and complex). As established earlier, abstract ideas are a result of the mind’s ability to manipulate. Locke further demonstrates this point by explaining that only particular things exist in the external world and can be determined by the senses. The formation of abstract ideas is reliant on the existence of particular ideas and is therefore derivative of them. General or abstract terms come to fruition as the result of subtracting away particular qualities such as color, height, weight, and size from an idea. however , at the same time, maintaining the general or similar qualities that allow the idea to be paired or grouped with others. Locke illustrates this point in his discussion of general terms. For example, a particular idea would be, as Locke states, Peter, James or Mary. Through the process of abstraction, one subtracts the qualities that are specific to Peter, James, or Mary, and instead retain the characteristics which are common to all three. Thus, the abstract or general term derived from the three, is human beings. (Essay 396) According to Locke the absence of the specific qualities and preservation of similarities is what makes the idea general or relatable to others. Thus forming the process of abstraction, a doctrine that is embraced by Locke, but wholeheartedly rejected by Berkeley. One aspect of George Berkeley that is safe to assume is that he was definitely not a fan of Locke, or Locke’s doctrine of abstraction. This is evident in the sheer fact that Berkeley devoted his introduction of Principles to the refutation of the doctrine of abstraction. However this raises the question: Why did Berkeley feel so strongly? Why does Berkeley feel the need to reject abstraction? The answer to these questions is two-fold. First and foremost, Berkeley sees Locke’s doctrine of abstraction as a detractor from the overall purpose of his philosophical work. â€Å"Philosophy being nothing else but the study of wisdom and truth.. a greater clearness and evidence of knowledge, and be less disturbed by with the doubts and difficulties of other men. yet so it is, we see the illiterate bulk of mankind walk the high-road of plain common sense. † (PHK intro 1) In this example Berkeley establishes himself as the â€Å"no nonsense† defender of common sense . Throughout Principles, Berkeley often mentions his disdain for simply verbal philosophical questions that are ultimately speculative and accomplish nothing. By disproving abstraction, he can avoid what he believes to be useless philosophy. Instead, Berkeley presents himself to be rooted more so in specifics and what can be known. An example of this exists in his discussion of mathematics, arithmetic and the natural sciences and abstraction. In this discussion, Berkeley argues that abstraction plays no part in these concepts. (PHK 118-122) Building on this, abstraction also threatens Berkeleys overarching theme of â€Å"esse este percepi,† Or rather â€Å"to be is to be perceived. † Throughout Principles, Berkeley essentially argues that specific qualities such as color, size, and odor cannot exist unless they are perceived. By this logic, abstract ideas, ideas born absent of perception and stripped of specific qualities, cannot adequately fit into the constraints of hisrequirement   for existence. This being so, Berkeley openly objects to and attacks Locke’s doctrine. Despite this effort, Berkeley is unable to accomplish his intended goal. In his introduction, Berkeley launches a three pronged attack against Locke’s abstractionism. Beginning with the â€Å"inability to abstract† argument, followed by the â€Å"inconsistent and confusing† and ending with â€Å"unnecessary† argument, Berkeley outlines what he believes to be a â€Å"killing blow† to Locke’s doctrine. However, his rejection of abstraction is rather weak. As stated before, Berkeley begins his rejection of abstraction by stating that the human mind is unable to abstract. He illustrates his point through a thought experiment, â€Å"I can consider the hand, the eye, the nose, each by itself abstracted or separated from the rest of the body. but then whatever hand or eye I imagine, it must have some particular shape and color I cannot by any effort of thought conceive the abstract idea above described. And it is impossible for me to form the abstract idea of motion distinct from the body moving. † (PHK intro 10) In this example, Berkeley demonstrates his attempt to form a general idea through the process of abstraction. He concludes that the human mind is unable to accomplish this as it is impossible not to attribute specific and particular qualities to an idea when abstracting it. This being so, when imaging an idea, one cannot view it in general terms, but instead can only view it particularly. This argument doesn’t really develop any strengths or weakness for or against Abstraction. If posed with the same thought experiment, Locke would surely answer that he would be able to form abstract ideas within his mind. Because Locke believes all human minds have the same capabilities, Locke would argue that because he is able to form abstract ideas, Berkeley must also be able to do so, thus rendering the point moot. Berkeley moves on from the psychological inability to form abstract thoughts and onto the argument that the abstraction is inconsistent and therefore inadequate as a doctrine. Holding back no punches, Berkeley directly quotes Locke in his introduction to Principles. â€Å". . does it not require some pains and skill to form the general idea of a triangle . . . for it must be neither oblique, nor rectangle, neither equilateral, equicrural, no scalenon, but all and none of these at once. †(Essay 596) Berkeley is quick to respond to this statement. â€Å"In effect, it is something imperfect that cannot exist, an idea wherein some parts of several different and inconsistent ideas are put together. † (PHK intro 13) In this example, Berkeley criticizes Locke’s doctrine as not only being impossible to achieve, but also inconsistent. In his reading of Locke, Berkeley states that Lockes’ description of the abstraction process as encompassing â€Å"all and none. † Berkeley outlines the contradiction that object or idea cannot posses both all and none of the same qualities. Because there exists a contradiction within Lockes argument, Berkeley asserts, that the doctrine of abstraction is flawed and therefore impossible. However, it is in this example it becomes apparent that Berkeley mis-interprets Locke’s doctrine. Perhaps in angst to defeat abstraction, Berkeley gets tripped up on Locke’s wording. Abstraction only deals with the subtraction of the differences, but keeps the commonalities between ideas. In fact, it appears that Berkeley is the more inconsistent of the two as he accurately describes Locke’s true position on abstraction earlier in the intro, yet discounts it later on. (PHK intro 9). The third and final argument against abstraction Berkeley outlines is the questioning of the necessity for abstraction. Berkeley argues, â€Å"from all which the natural consequence should seem to be, that so difficult a thing as the as the forming abstract ideas was not necessary for communication, which is so easy and familiar to all sorts of men. But we are told, if they seem obvious and easy to grown men. it is only because by constant and familiar use they are made so. † (PHK intro 14) In this example, Berkeley states that general are utterly useless because they fail to appropriately define an idea. Instead, generalizations are adopted because they’re easy and familiar, not because they are useful. Furthermore, according to Locke, the meaning of a general term is an abstract idea. Berkeley refutes this notion and explains that a general term denotes a range of particular ideas. As a result, Berkeley explains that abstraction is not only useless, but also confusing. Again, Berkeley refers to triangles in his description. â€Å"How can we know any proposition to be true of all particular triangles, except we have first seen it demonstrated of the abstract idea of a triangle which equally agrees to all? For, because a property may be demonstrated to agree to some one particular triangle, it will not thence follow that it equally belongs to any other triangle. † (PHK intro 16) In this example, Berkeley demonstrates that abstracted general terms lead to confusion. The abstract term for a triangle cannot adequately encompass the idea of a triangle because it can be attributed to a wide range of triangles. (Right, obtuse, acute etc. ) By using abstraction, Berkeley argues, one could be referring to a range of particular ideas without properly defining one. Simply using the general term â€Å"triangle† does not appropriately account for a triangle because it is impossible tou nderstand exactly what triangle is being talked about. Because of this, Berkeley argues, the lack of specificity in abstract terms allows for confusion which hinders human development of knowledge. While Berkeley has his moments, ultimately, Locke appears to be the more philosophically sound of the two. This is mainly because of the the application of the doctrine of abstraction and its ability to enhance human knowledge and communication. In Book III Locke notes the importance of abstract general ideas to knowledge. He explains that abstract ideas and classification are of central importance to a common understanding and communication of language. â€Å"Words ultimately derived from such as signify sensible ideas. It may also lead us a little towards the original notions how great a dependence our words have on common sensible ideas. † (Essay 388) In this example, Locke explains the purpose of abstraction. With the ability to attach commonly held and general terms to ideas, people are able better communicate ideas to each other because they hold a common understanding. For example if one attempted to explain the qualities of a cat, imagine how tedious it would be under Berkeley’s system of particulars for one to explain every perceivable quality of a cat. In Lockes system, however, ideas can be abstracted and it is commonly known that cats are felines, walk on 4 legs, and are mammals. When someone uses the general term â€Å"cat† others are able to recognize the term and know what is being discussed without further and unnecessary explanation. The ability to make this classification helps the growth of knowledge because it allows all to hold a commonly known concept. Qualities of size, color, etc are irrelevant. General terms attach an efficiency, and the ability for all to understand.